Leading sports accessory brand invites consumers to ‘Embody Warmth’

(Montreal, December 5, 2013) Kombi, leading winter accessories developer and manufacturer

since 1961, unveils its new brand platform to the trade this January under the signature ‘Embody Warmth’. The new platform pays homage to the company’s Canadian roots, highlights its many warmth innovations, and reinforces the brand’s special relationship with winter enthusiasts around the globe. Kombi will introduce the new logo, packaging, catalog and tradeshow booth to the sportswear industry in January, with a consumer-facing launch, including web, PR, and packaging in stores, planned for Fall 2014. Read more...